Although SXSW has been showcasing VR (and augmented reality – AR) since its resurgence from its roots in the 1990s, for the first time, the 2016 festival will have a dedicated three-day track open to all SXSW badge holders with more than 24 sessions featuring more than 30 companies and leaders in the field with the latest iterations of their work, like Virtual Reality – Is it The Ultimate Brain Hack?, and The Future is Now: City Planning Using Social VR.