Marketing strategy
Marketing strategy and marketing objectivesEvery time you speak to someone about your business you are involved in marketing. Any conversation about your firm is an opportunity to promote your business and increase sales.
A marketing strategy will help you focus. It will identify the different ways you can talk to your customers, and concentrate on the ones that will create most sales.
It tells you what to say, how to say it and who to say it to in order to make more sales. Because timing is critical, it will tell you when to say it, too.
Marketing strategy: objectives
Your marketing objectives will focus on how you increase sales by getting and keeping customers.
To explain how to do this, experts talk about how best to package your products and services, how much to charge for them and how to take them to market.
A marketing strategy will help you tailor your messages and put the right mix of marketing approaches in place so that you bring your sales and marketing activities together effectively in an effective marketing plan.