All of us are charged with developing communication plans for our organizations or clients. And guess what? We usually fall back on the familiar, tried-and-true format: goals, objectives, strategies, tactics.
Of course, like any old pair of shoes, these processes are comfortable—until your environment changes and all of a sudden the tennis shoes you packed for vacation now must handle hiking, white water rafting, rock climbing and whatever else is thrown at you on the trip.
All of us are charged with developing communication plans for our organizations or clients. And guess what? We usually fall back on the familiar, tried-and-true format: goals, objectives, strategies, tactics.Of course, like any old pair of shoes, these processes are comfortable—until your environment changes and all of a sudden the tennis shoes you packed for vacation now must handle hiking, white water rafting, rock climbing and whatever else is thrown at you on the trip.
การแปล กรุณารอสักครู่..
