The dealer network is an important part of Steinway’s strategy because of its role in the “concert bank” program. Once artists achieve a certain status, they are invited to become part of this elite group. The performer can go to any local dealer, try out different pianos, and pick the one they want to use at a performance for only the cost of bringing the piano to the concert hall. The concert bank contains over 300 pianos in more than 160 cities. In return for the service, Steinway is given exclusive use of the performer’s name for publicity purposes.