But in a sign that younger drinkers might be tiring of such stories, Bacardi is taking a sharp turn into the here and now with a new campaign that will be backed by a major media investment. The effort will retain the line, "Bacardi Untameable Since 1862." But a TV ad debuting Oct. 12 avoids the past entirely. Instead, the spot (above) features a mobile house party that trucks along scenic highways and byways with revelers inside.