Market Research and Marketing
1-431 Every ship management organisation should constantly monitor those medium and long-term trends that affect the demand for sea transport as well as the technologies for providing that transport. Competencies might include :
- monitoring and assessing the supply of and demand for ships by trading type:
- monitoring and analysing the market for ship management services:
- monitoring and analysing the opportunities and threats from technological developments:
- defining and initiating strategies to benefit from changing Conditions:
- preparing and implementing marketing strategies.