In 1976, Chaleo Yoovidhya introduced a drink called Krating Daeng in Thailand.
It was inspired by the tonic Lipovitan, whose prime ingredient is taurine, and was popular among Thai truck drivers and labourers. While working for German manufacturer Blendax (later acquired by Procter & Gamble) in 1982, Dietrich Mateschitz traveled to Thailand and met Chaleo, owner of T.C. Pharmaceutical. During his visit, Mateschitz discovered that Krating Daeng helped cure his jet lag.[14] In 1984, Mateschitz co-founded Red Bull GmbH with Yoovidhya and turned it into a global brand.