This study can be used to derive many ideas for possible future research, such as
conducting research that is exclusively dedicated to searching for the factors that affect
employees’ perceptions of internal marketing, and investigating the impact of
management approach on employees’ performance in the workplace. Further research
attempts should aim at investigating the same research questions but from other
perspectives. Moreover, further research in this area may adopt the extension and testing
of the four dimensions introduced in this study within different types of organizations,
examining the employee – customer relationships that might be beneficial to hospitality
and customer service organizations.