He was determined to produce a feature-length animated movie, even when everyone thought the idea was Crazy When word got out that Disney planned to turn Snow White into a feature film, industry insiders were convinced his efforts would fail, callingthe project "Disney's Folly." His detractors were almost correct. Disney did in fact run out of funding during Snow White's production, and was forced to show loan officers a rough cut of the movie before he could secure additional financing. Luckily for both Disney and his creditors Snow White turned out to be a smashing success. The film earned over $8 million during it's initial release about $130 million today.