As expected, Apple shelled out for the opportunity to give away a free copy of U2's Songs of Innocence to iTunes customers, a group that numbers nearly 500 million people, reports Time.
"We were paid," U2 frontman Bono said. "I don't believe in free music. Music is a sacrament."
He also alluded to a broken music charting system and an industry that has tried, but failed, to keep pace in a digital age. Ironically, Apple's iTunes nearly single-handedly brought about the seismic changes to which Bono refers.
The publication goes on to offer behind-the-scenes details of the iPhone 6 event aftermath. Bono reportedly chatted up longtime friend Jony Ive in the green room at Flint Center, who was joined by superstar designer — and new Apple employee — Marc Newson. A partnership was described between the three, with Bono referring to themselves as the "three amigos."
Apple CEO Tim Cook on Tuesday brought U2 to the stage for a performance as a follow-up to the "One more thing..." Apple Watch debut. Following the live session, Cook and Bono had a slightly uncomfortable — and scripted — back-and-forth that culminated in the announcement that iTunes would be giving away U2's album for free.
As expected, Apple shelled out for the opportunity to give away a free copy of U2's Songs of Innocence to iTunes customers, a group that numbers nearly 500 million people, reports Time.
"We were paid," U2 frontman Bono said. "I don't believe in free music. Music is a sacrament."
He also alluded to a broken music charting system and an industry that has tried, but failed, to keep pace in a digital age. Ironically, Apple's iTunes nearly single-handedly brought about the seismic changes to which Bono refers.
The publication goes on to offer behind-the-scenes details of the iPhone 6 event aftermath. Bono reportedly chatted up longtime friend Jony Ive in the green room at Flint Center, who was joined by superstar designer — and new Apple employee — Marc Newson. A partnership was described between the three, with Bono referring to themselves as the "three amigos."
Apple CEO Tim Cook on Tuesday brought U2 to the stage for a performance as a follow-up to the "One more thing..." Apple Watch debut. Following the live session, Cook and Bono had a slightly uncomfortable — and scripted — back-and-forth that culminated in the announcement that iTunes would be giving away U2's album for free.
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