Events are a subject for which it can prove interesting to collect data on an individual level. Events are includents which occur in the environment and lives of customers which induce them perform a transaction. A birth, a marriage, reaching a certain age, the purchase of a car, a pay rise, termination of employment and moving house are all examples of events which lie at the foundation of the purchase of a number of insurance policies. Being able to obtain data on these events can open up new possibilities: an offer may be made to the prospect at precisely the right time. Some of this type of data may be procured from third party organisations.