If we accept what we make as creative because we like the result, or our colleagues like the smell, than this reduces the act of creation to an act chance. How long will it take 1,000 perfumers on a 1,000 balance to reproduce “Chanel No.5”? Rather if the act of creation is a discipline then we should be able to visualize the result that we require in such a manner that we can smell it. In our mind’s eye, before the first material goes into the bottle.