Mr. Yoshiaki Ito, President and Chief Executive Officer of Haier Asia, revealed that as the lifestyle of modern consumers changes continuously, the Haier Group has announced the fifth step of its strategies to build a network while different information and needs rapidly emerge. Conventional enterprise has to adapt itself to the networking era and Haier choose to build a platform to communicate with consumers. Through this channel, all resources from across the globe will be available to answer consumer needs and Haier transforms itself from manufacturer to service provider in order to create new lifestyles for the consumers under the Finggo brand.
“Finggo utilizes e-commerce with fast and convenient online shopping system that follows a modern lifestyle. This reflects the Finggo name which combines two words – Finger and Go. With just a click of their finger tip, consumers will discover tons of activities and mobile gadgets. The new platform at www.finggo.net is packed with a range of exciting features that response to the needs of modern consumers who love to be always connected with the online network and always communicating with their friends through the social network”.