Featuring the national motor museum,Palace house and abbey
Beaulieu Enterprises operates the commercial enterprises of the Beaulieu Estate, which comprises much more than the attraction that features the National Motor Museum. In two decades, marketing the vast collection of historic treasures has altered tremendously.
Commercial director, Stephen Munn arrived as marketing manager intending to stay for ’a year or so’, but remained and two decades on is in charge of marketing an 800-year-old estate as an entrepreneurial and sustainable business.
Beaulieu is one of the 10 Treasure Houses of England. All offer the visitor a living history and most are still homes to the great families who have owned them for generations. “I’m often asked ’Is it a private home or a business?’, to which I reply ’yes’. Lord Montagu and his family see themselves as genuine custodians of the estate for future generations.“