The Ocean Park has been opened in Hong Kong for more than 30 years, the "Ocean Park" have already been a special logo to the Hong Kong residents and a famous scenic spot for the foreign visitors. As per the mission statement from the Park is provides all guests with memorable experiences that combine entertainment and education, while inspiring lifelong learning and conservation advocacy. The Ocean Park is doing the entertainment businesses in Hong Kong with its theme park that delivers the integrated entertainment services to its guests.
This paper will study the business level strategy approaches by using different analytical tools to analyze the related industry environment and the macro-environment that the Park is doing business with. Furthermore, it will also study the internal and external environment that would leads to some threats or opportunities for its further development.