We believe that internal communication has now progressed into being a specialist domain in itself. This was confirmed
in our Delphi evidence as well. Seven of nine of our respondents agreed that internal communication is, and should be, a
separate field. Even though internal communication ought to be practiced as a segment of public relations, it also deserves
to be an independent department just like media relations or issues management. One of the respondents explained that
IC is a separate field since the relationship between members of the organization is distinct from relationships with other
stakeholders such as shareholders, customers, regulators, etc. Depending on the company, internal communication is located
in either the “Communication” or “Human Resources” department because, as of now, in most organizations it is not seen
as an independent department.