The challenge that Google faces in managing its product portfolio, in regards to the product
life cycle, is that they need to stay current. While their innovation style is somewhat chaotic,
they need to make sure that they continue to watch what their best sellers/products are and
develop based on those. If their products are becoming outdated, then they need to analyze
whether or not they should update their product or move to a product that better suits the
needs and wants of the market. They need to watch their products go through the maturity
stage as well as the evolution of technology and its uses. The most important issue is to stay
current.