Surrounding Mae Fah Luang University has many beverage store but only yod store has identity of store. Store milk of Yod is interesting to learn business because his starting point has only one luggage and little Chas by travel from hometown to Chiang Rai until now, he spent his salary for 10,000baht per days. Store structure can be seen at south of Thailand but not in Chiang Rai. Style of yod’s store has oil lamp on table, no neon around consumer tabors but has on Counter.open music for Create an atmosphere and for some days have a mini concert. As a result is students or customer come to drink milk much than go to dram shop i.e. his store subrogate dram shop.