In 2010, 252 farmers, 868 residents, and 155
extension faculty from Missouri and North
Carolina responded to an online survey,
providing a total of 1,275 responses.
The survey asked about respondents’
sociodemographic characteristics,
their preferences with regard to
eight agritourism-related labels
commonly found in the literature
(such as agri-tourism and farm
tourism), and what words (such as agricultural
setting, farm, and education) they think
should be included in a good definition of agritourism.
Respondents were also asked to write in
their preferred labels to describe visiting a farm
for recreational purposes and what comes to their
mind when they hear or read the word agritourism.
The authors used chi-square and analysis of
variance tests (α = 0.05) to compare preferences
among farmers, residents, and extension faculty