Mon Cham is a restaurant and “camping resort” situated in the Nong Hoi Royal Project in a remote corner of Chiang Mai’s Mae Rim district. Numerous Royal Project agricultural sites are scattered across Northern Thailand, (such as Mae Fah Luang) and are generally devoted to assisting villagers, in particular hill-tribe people, to diversify their farm production into high income, temperate crops. Many, what for most of Thailand are, exotic crops can be grown at cooler high altitudes and fetch good prices in expat supermarkets and hotels of Chiang Mai and Bangkok. Hmong and Akha tribes aren’t traditionally familiar with say strawberries or brussel sprouts, so the projects aim to educate the locals in these new forms of cultivation.