Native apps and web apps are not mutually exclusive; instead they complement each other and should both be part of the
approach an organization uses to engage with its mobile customers. If you already have a web presence, you should also
provide a mobile-optimized version, even if it’s very basic. The question then becomes: do you still need a native app? If so, what
shape should it take, and what are the issues? Even when your mobile roadmap is focused on rich native apps, it should include
at least a basic web experience because of the almost universal coverage available for a relatively minor expenditure of time and
effort.