P–O fit is by and large used for employment and job
choice decisions (e.g., Arthur et al., 2006; Cable and Judge, 1996).
Compatibility between employee and organizational values is
essential to the quality of service provision (Nasution and
Mavondo, 2008). However, P–O fit is rarely examined in the
context of service behaviors and values, thereby limiting its
applicability to a fundamental competitive strategy of service
organizations. This study therefore broadens this line of inquiry by
examining P–O fit in the context of service values.