The article examines the unknown settlement program Mivza Ha-Elef [Operation 1000], a partnership between the Jewish Agency for Israel ( JAFI), the World Zionist Organization (WZO), Gush Emunim [Bloc of the Faithful], Hadassah, and the American-Jewish religious denominations that aimed in attracting Jewish-Americans to live in the West Bank and Gaza Strip between 1980 and 1985. Through an examination of archival
documents, periodical press, film, and other existing media never before brought to light, I reconstruct this unique initiative and its discourses for the first time in the scholarly literature. This study is based in historical methodology, but draws upon an interdisciplinary framework of inquiry, aiming to locate this work within a comparative and transnational conceptualization. As a work of qualitative research, the conclusions of this project relied on the application of critical discourse analysis to read between the lines and against the grain of the text. While the program itself bore mixed results, its discussion adds an important dimension to our understanding of the participation of Jewish-American immigrants within the Israeli settlement enterprise.