I. Fairness Action with all fairness and transparency
II. Social Contribution Contribute to the society through Isuzu sales in each of the region
III. Happiness To fulfill all of the “Isuzu Community” with happiness.
“Isuzu Community” = Isuzu customer, Isuzu Distributors, Isuzu related companies, Isuzu Group Company, and all of the IMIT members