Shopping experience is important for both citizens
and tourists. We present IntelligShop, a novel location-based
augmented reality application that supports intelligent shopping
experience in malls. As the key functionality, IntelligShop
provides an augmented reality interface – people can simply use
ubiquitous smartphones to face mall retailers, then IntelligShop
will automatically recognize the retailers and fetch their online
reviews from various sources (including blogs, forums and
publicly accessible social media) to display on the phones.
Technically, IntelligShop addresses two challenging data mining
problems, including robust feature learning to support heterogeneous
smartphones in localization and learning to query for
automatically gathering the retailer content from the Web for
augmented reality. We demonstrate1 the system effectiveness
via a test bed established in a real mall of Singapore.