The main assumptions for both use cases are as follows.
The data ceiling for each user is either 1 Gigabyte per month
(fixed case) or 20 Megabytes (mobile case), which doubles
every 24 months. The user acquisition cost is 150 euros per
new user, the same for both cases. The rollout percentages and
addressable markets again vary by case. In the fixed case, the
initial market is assumed to be one million users with a 5%
increase per annum. The rollout is 100% for the urban areas,
15% for the suburban and rural ones. In the mobile case, the
initial market is 10 million users with a 4°O annual increase.
The urban and suburban coverage is 100%, while the rural
coverage is 80%.