Outputs are varied by the continuous supply of incomplete information. As a result the outputs are of value but varying degrees, depending on the willingness of consumers to accept an imperfect output. There is also the factor of a “value added” component that reflects intrinsic values produced from the entrepreneurial activity. This value may be associated with brand identification, reputation of the entrepreneur or the currency of a unique innovation. Indeed the marketing effort of a firm or individual can increase intrinsic value exclusive of any physical change to a product.