Stereotyping The concept of perception is also related to the concept of stereotype. 1991 Lippman, 1965, Pool, 1978; Triandis, 1972). Stereotyping to the attribution certain traits, labelling, and perceptions refers people on the basis of common characteristics. Jandt (1988) referred to stereotyping as judgments about others on the basis of their ethnic group membership. Stereotypes can also be developed in the basis of culture, occupation, age, or sex. Scollon and Scollon (1995) noted that stereotyp- another word for overgeneralization. Stereotypes generalize about a group of people on the basis of a few individuals belonging to only that group. People use stereotypes when they face a new situation and lack deep knowledge of each other.