5. Results and Discussion
5.1 Survey Findings
Each participant was asked to a complete a quick follow-up survey following the eye tracking portion of the study. To ensure confidentiality, they were given an ID number for the duration of the study. A total of 237
participants (57% male, 43 % female) took part in the study at the trade show with ages ranging from under 17 to
over 65 with 53% between the ages of 21-39. Participants were either married or single (split 50%) with 42%
having children and 70% had either a bachelors or graduate degree with a variety of income levels.
The study was based on a volunteer basis and participants were not screened for the items in CUShopTM prior to
completing the study. The post survey questions were designed by a collaborative effort with the canned creole
company. The survey consisted of questions that showed an image of the canned creole with and without litho
ends and asked which can they preferred and why (Figure 2).