Why is this important for B2B healthcare technology companies?
Enterprises in sectors such as financial services have been deploying sophisticated information security systems for years, therefore the effort and cost of trying to penetrate information systems of financial services companies have become prohibitive for hackers. Healthcare, with its vulnerable legacy systems, has been a lucrative target (with some estimates putting the black market value of a stolen health record at $60). Some hospitals have been victims of ransomware as well. However, health systems have been tightening up IT security in the wake of unprecedented data breaches in 2015 and 2016, prompting hackers to focus on the next layer of vulnerability — BAs.