the coefficients of the GMM estimations are lower compared to the OLS estimations. This result is however inconsistent with the arguments by Campbell (1980) and Lewis (1989) and the findings of Li et al. (2007) on life insurance demand in OECD countries. We explain this relationship taking into account the high level of dependency ratioin Africa, which presents a strain on the current income levels making it difficult for provisions for future uncertainties.Life expectancy also exhibits negative relationship with life insurance consumption at 1% in both the OLS and S-GMM estimations but insignificant positive relationship in the D-GMM model.