Background of the industry
- Summary profile of the dominant economic characteristics of the chosen industry. For example, if you are interested in hotel business, you find the following data for Hotel and Accommodation industry or market in THAILAND.
o Market Size (volume in THB),
o Growth Rate (past and future forecasts),
o Major Competitors
o Market Structure (What is the closest type of the market of the market, perfectly competitive market, monopoly, monopolistic competition or oligopoly?)