There is an upcoming meet with Mars Global on Monday, 1 Feb, and attached are some essential information needed to support the discussion.
These information include understanding all Revenue and Billings to the client, encompassing NSV / Retainer Fee, Project and Production costs (including pass-through). The key objective is to understand the total marketing spend that the client has with / through us, and the corresponding types of spend. Hence, this is applicable to your market as long as there are billings done.
Some of the required information on revenue types is a familiar exercise, and previous submission to our Global team could be leveraged upon.
An outline of the required:
1. Covers both Mars and Wrigley, by segment, brands and countries. Please complete separate sheet for Mars and Wrigley respectively.
2. Please provide for both 2014 and 2015 actuals and complete in the same sheet for each client, but feel free to have separate sheets for each year.
3. Amounts needed will be in Local Currency.
4. There are 2 main sections to be completed:
(1) Breakdown of Billings (Column G to I)
Please provide details on all billings being made to Mars and Wrigley, split by BBDO and Proximity:
a. Revenue Type (NSV Fee, Retainer Fee, Project / OOS, DCRC – Production, DCRC - Others). Please ensure total agrees to HFM reported for both 2014 and 2015 actuals.
b. Production Billings (Pass-through costs)
(2) Breakdown of Production Billings (Column J to N)
To support the Production Billings mentioned above, both DCRC and Pass-through costs, please provide the production type (TV, Print, Digital or Others) in which the billings related to. For others, please specify the nature.
Please help to complete the attached and return to us by Wednesday, 27 January, COB so that we are able to analyze and discuss this with Jennifer by this week.