Abstract: In this paper we reflect on the experience of a teacher creating a digital case story of exemplary teaching, from the perspectives of the three roles which emerged in the development process: the teacher whose changes in Organic Chemistry courses are the subject of the story and the experts in faculty development and digital media who helped shape the resulting multimedia artifact. We provide a brief overview of the digital story in the case study and of the models of development and use which guided its creation. Then we present the reflections and “lessons learned” on three key areas where the creation of this case story advanced the models and methods, which have since been applied
in over 40 subsequent case stories: the Starting Points for the project, the Structure and Format which emerged in the development process, and the way the three complementary Roles evolved during the case. A concluding section of the paper adds to the context of the case study with a discussion of related work by others and proposed future work.