In such a competitive fast-food service industry, how does Kentucky Fried Chicken always maintain a strong momentum of development?
We believe that to enter the market, there are different stages of development and strategies that are consistent with the organizational culture and strategic logic. One of which is the new fast-food service system that introduces a of Western-style dining concept.
A unified logo, uniforms, a consistent distribution mode of the new chain business model, and ultimately relying on the company’s quality products, fast and friendly service, and clean dining environment to establish its position in the market.
Localizing employees and continuing to invest in manpower training on various aspects of each level. From waiters and restaurant managers, to the management of corporate functions, all should be in accordance with the nature of their work requirements. Arrangements are made for technical and rigorous training programs and professional fast-food management standards for management employees at the Kentucky Fried Chicken Restaurant Management Professional Training Base – Education Development Center.
Being in the fast food industry places emphasis on being speed-oriented. The spirit of this enterprise highlights on teamwork in order to achieve high efficiency; thus, ensuring a fast and reliable output during peak service period. The secret to form a highly efficient and flexible team is an advanced management incentive mechanism created to motivate team spirit and excellent management.
Quality service is when guests receive more than they originally hoped or expected to get. Kentucky’s aim is to put their customers first; to make every dining customer, whether adult or child, feel at home.
60 years ago, KFC’s Colonel Sanders, founded what is now known as: “the family dinner alternative” — that is to provide complete meals for family time when unwilling or unable to prepare home cooked food. He also called it: “Sunday dinner seven days a week.” Today, the spirit and heritage of the Colonel has become a symbol of the Kentucky brand. The image of Colonel Sanders as the Kentucky Fried Chicken logo has become one of the best and most recognizable brands in the world