Apple had plenty of mini-crises in 2014, but the flawed iOS 8 update was by far the most serious.
iOS 8.1 was meant to be an upgrade, addressing connectivity and performance issues for iOS 8, but the update went badly wrong. It caused some users to actually lose cell service, while others posted about Touch ID not working. Spotting user complaints on social media, Apple moved quickly to contain the damage, yanking iOS 8.1 within an hour of its launch and offering a workaround for those whose service was affected. Embarrassing, sure, but the action quieted the worst of the social mob’s complaints.
Apple had plenty of mini-crises in 2014, but the flawed iOS 8 update was by far the most serious.iOS 8.1 was meant to be an upgrade, addressing connectivity and performance issues for iOS 8, but the update went badly wrong. It caused some users to actually lose cell service, while others posted about Touch ID not working. Spotting user complaints on social media, Apple moved quickly to contain the damage, yanking iOS 8.1 within an hour of its launch and offering a workaround for those whose service was affected. Embarrassing, sure, but the action quieted the worst of the social mob’s complaints.
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