But before we can discuss this new innovation, we have to have a closer look at the convenience to feed our babies and toddlers with a milk powder baby formula when we are on-the-go. Over the last few years we have seen interesting innovations in packaging for this type of product, however all of them maintained the “wrestling” of the parents with a box of powder, a measurement spoon, a baby bottle and a nipple, after which (sometimes painful) wrestling the parents have to look for a heating facility, before finally the baby can enjoy its “meal”.