As an alternative, the brand group originally considered a 32 oz. plastic bottle. But in order to
attain a lower price point, a 28 oz. size (4 1/8 " wide x 2 1/8 " deep x 10 3/8 " tall) was pursued instead.
The plastic bottle cost significantly more than a glass container of equivalent size. Exhibit 15 shows a
cost comparison of the 28 oz. plastic, 32 oz. glass, and 64 oz. plastic bottles.