5. Encourage Players to Check in While Playing
Another way to boost your social engagement (and local Facebook page credibility ) is to encourage players to check in while playing. Hopefully the check-ins will either lead to more players coming to your business or new reviews on your Facebook page.
6. Get Players to Take Pictures of Pokemon With Your Products
Another option is no incentivize customers to play Pokemon and share their pics on social media. Ask players to aim Pokemon on products they want to buy, and each photo they share with a product tagged with your business name will get them a special discount!
Be sure to start by showing your customers how to do it on your Facebook page, Instagram, and other social profiles.
7. Encourage Players to Share With Snapchat Memories
Snapchat isn't completely out of the loop when it comes to Pokemon Go, thanks to the new Memories feature. Although you can't get customers to add your custom geofilter to their snaps from Memories, you can encourage players to share snaps of catching Pokemon inside your business (using Memories and their camera roll).
8. Film Pokemon Players
This could go a number of ways. Your employees could film players (with their permission, of course) while they're " on the hunt " for some Pokemon. Or they could film players after they've successfully caught a special Pokemon and have them show off their Pokedex. Depending on the space, you could even have a drone fly over a large group of players congregating at a Gym. Consider filming videos for live platforms like Facebook or Snapchat, or upload videos later to Facebook, Instagram, and so on.
In Conclusion
Pokemon Go has announced plans to offer business advertising and may close submission requests for PokeStops and Gyms once that becomes closer in availability. If you're not able to get a PokeStop at your business, you can still use the rest of the tactics above. As you can see, Pokemon Go has a lot of potential for local businesses, non-profits, and even some potential for the right non-local businesses. It's all a matter of creating a great gameplay experience so players will want to give your business some social media props and sales!