There are a lot of people that like 3d. In markets where 3d movies are playing in 2d and 3d the 3d will sell between 2 and 4 tickets to every one 2d ticket sold. With those numbers 3d will continue to stick around. If you don't like 3d you will just have to not go to a 3d showing. That is the only thing you can do.
I really don't think hype and fad are really good terms anymore, it is just an alternative feature or format for those that like it. Fad and hype is just words people use to demonize 3d because I guess the Phrase "I don't like 3d" is not strong enough for them, so they have to try and make it sound worse than it is, which really doesn't work to well in the end. If people like 3d they will still go to it. Sorry.
Isn't there all kinds of things in life we don't like. Lots of people don't like sports, but there are those sports programs every Saturday and Sunday afternoon.