In this contribution, the case of a leading Lead Acid Battery manufacturer in India is studied with respect to the essential reverse logistics operations of the company, due to the statutory requirements regarding toxic components in the product. The critical parameters are ascertained by a methodology interviews with the company's management and further consolidated using the taxonomy as suggested by the Balanced Scorecard approach. Then, a performance measurement system vis-à-vis the industry benchmark, over a sustained period, is proposed, using Fuzzy Analytical Hierarchical Process.