the design of a marketing strategy for the sustainable development of the local
community including distinctive components regarding the market of the community, the products
and services provided, the prices of the specific offers, the channels used to make products and
services available, and the communication with the consumers, public, and the members of the
community. A set of criteria, more or less similar to those already certified by the marketing theory
and practice, will be employed allowing the local communities to develop and adapt their versions
of the marketing mix;