(A)
Conduct a PESTEL analysis for Four Season’s takeover in Paris, as a means to provide an analysis of influential macro-environmental factors. Focus on the macro-factors which you find the most relevant.
(B)
If Four Seasons was to build a new luxury hotel in the fast growing market of Vietnam, repeat a PESTEL analysis for the Political, Economic, and Socio-Cultural aspects only. Relate your analysis to potential issues for attracting new staff to the new hotel in Vietnam from local and regional areas.
(C)
Evaluate the presence of ‘strategic’ drift and possible ‘lack of alignment’ during the takeover process in Paris – and compare such risks in relation to the process of establishing the new hotel in Vietnam.