Succeeding With The Profession
Colgate’s strong relationships with professionals have contributed to making Colgate and Hill’s the most recommended brands by dentists and veterinarians worldwide. Professional endorsements build credibility for Colgate’s brands and drive product trial.
In the United States, Colgate’s new Oral Health Advisor program is building partnerships with dental hygienists to further drive professional recommendations for Colgate products and increase patient usage. The program includes comprehensive oral health educational tools, presence at major dental conventions and an Oral Health Advisory Board comprised of select hygienists. The Board is given the opportunity to consult on key issues in dental hygiene and participate in product evaluation.
Partnerships with veterinary associations are equally important at Hill’s. Hill’s alliance with the American Animal Hospital Association is raising awareness among veterinary professionals about the importance of good nutrition for pets. The AAHA worked with Hill’s to develop the first ever pet nutritional assessment guidelines for veterinarians to use during checkups, in addition to evaluating such vital signs as temperature and pulse rate.
Russia Hill's Pet Nutrition - Germany
Close Relationships With Dental Professionals
By educating the dental community about the science behind Colgate’s newest products at international conventions, Colgate helps build professional recommendations for the Colgate brand, and particularly for Colgate Sensitive Pro-Relief in the important sensitivity segment.