Businesses utilise YouTube in myriad ways, including simply buying from text based and display ads that link to websites, to video messages that resemble 10-, 15-, 30-, and 60-second TV commercials. In many instances, paid advertising on YouTube is one of the most affordable and effective advertising options available on the Internet. Many businesses also produce and publish their own YouTube videos as part of their overall online marketing and promotional strategy, either by hiring a video production company or doing it themselves.