We’ve gotten used to navigator apps telling us what to do when we’re in the car, but as the Internet of Things moves into more and more of our personal spaces, it’s clear that a bunch of objects all over our homes and workplaces babbling away at us isn’t going to work.
Two IoT companies graduating from the Highway 1 accelerator last week are solving that problem by turning to a language of light—one they say we already speak, having been conditioned to associate red with stop, green with go, and yellow with caution. Both intend to use smart objects and light signals to change behavior