In the Storyboard Editor you can customize the layout of the cell, or use one of the built-in ones. In your case, you chose the Basic style, which adds a label and image you can set.
If you’re curious what the different standard table view cell options look like, check out the “Standard Styles for Table-View Cells” section in the Table View Programming Guide.
Finally, you configure the cell by setting its textLabel and imageView (which are available with the Basic style).
Believe it or not that’s all you need to do! Now you just need to set up some sample data for the table view to display.