I was frustrated, I couldn't just spend 400 dollars on a new iPod, I didn't have the money.
So my brother and I came up with this idea to make a movie where we um we made this stencil that said 'iPod's unreplaceable battery lasts only 18 months'.
And then we-, we spray-painted using that stencil er on all of those ubiquitous iPod silhouette er advertisements that were all over the city,
um and it was much like a-, a disclaimer at the bottom of a pack of cigarettes,
letting everyone know that the battery only lasts 18 months.
Er then we posted that movie online and um it-, it went crazy.