ABSTRACT
The purposes of the study were to ascertain the attitudes of customers, to identify the factors related to customers attitudes and to examine the customers problems toward E-commerce. The findings will help businesses to know about the weak areas of electronic commerce and to solve the problems right to the point. When the problems are removed, every party will get benefit as a whole.
The sample of this study consisted of 210 customers who live in Bangkok. To get primary sources ,a questionnaire consisting of 31 questions was designed and adapted from previous studies. The data from the questionnaires were collected and analyzed in descriptive forms and an analysis of variance (ONE-WAY-ANOVA) WAS CONDUCTED. The study of the customers’ attitudes was divided into two dimensions, credibility and convenience.
The majority of the respondents showed positive attitudes by stating “Moderately agree” for questions