in this context then, where leadership is power, leadership can be defined as the frequency with which an individual influences or direct the behaviors of other within a group. the crucial questions here are these: what allows power to occur in the first place? why does a group do what a particular person suggests? why do group members listen carefully to, and consider the suggestions of , one person while they dismiss those of others even before the speakers finish talking? how does the person whose suggestions are frequently accepted achieve this fluence? and why do members do what he or she advocates? simply put, when one person does what another want him or her to do, we say that the fluencer has power over the reader. leadership clearly involves power-that is, the ability to influence other people by whatever means necessary (Mcdavid and Harari, 1968)